adidas strategic business plan launch

CHALLENGE: How can visual branding enable the successful launch of a company strategy? 

CORE SKILLS: 

• branding development

• branding implementation

• employee toolkit
  
  

I developed the visual branding for the adidas 5-year strategic business plan OWN THE GAME, which was launched in March 2021. The overall project requested a holistic approach that included the following elements: 

• digital implementation: branded visuals for internal strategy and leadership communication, strategy infographics and tools like branded video call backdrops for the various corporate communication channels: the adidas company website directed at investors, analysts and business media, as well as the intranet and internal social media with employees as the audience.

• physical implementation: office decoration prints for the launch campaign and stage backdrop prints. 

To ensure end-to-end visual consistency of the new strategy design direction, I was also leading the development and implementation of a new adidas presentation template, which enables every employee to create presentations in line with the adidas brand guidelines. 

credits:
animations by FATHER&SUN
slide executions by explain