adidas x Parley - image creation for the key partnership milestones
In 2015, adidas started its partnership with Parley, an NGO that addresses plastic pollution as the major threat towards our oceans. My role was the documentation of many of the key milestones of the partnership, from the first meetings between the Parley founder and the adidas CMO, over infographics, all the way to the creation of press images for the key innovations.