adidas strategic business plan - branding development and implementation

In March 2021, adidas launched its 5-year strategic business plan OWN THE GAME. It was my task to develop the visual branding. It needed to represent the key strategic focus areas sustainability, digital and people and be timeless enough to last half a decade.

The physical implementation of the branding included office decoration prints for the launch campaign and stage backdrop prints. The digital implementation happened on various channels: branded visuals for internal strategy and leadership communication on the adidas intranet, development of the strategy infographic, digital tools like branded video call backgrounds - and externally on the corporate website.

To ensure an end-to-end visual consistency of the new strategy design direction, I was also leading the development and and implementation of an according new adidas presentation template which is used by all employees.